Monday, May 31, 2010

Unilever Ghana embarks on national campaign

Story: Hadiza Nuhhu-Billa Quansah

Unilever Ghana is embarking on a nation-wide campaign to encourage children to observe good oral care by brushing their teeth at least twice daily.

The campaign, which has been officially launched, is dubbed, “The Close Up Day and Night Brushing Campaign”.

Launching the campaign, the Head of Unilever Ghana’s Brand Building Team, Mr Akofa Ata, said the campaign aimed at creating a new long-term habit of children and parents brushing their teeth day and night.

“The experts recognise that twice daily brushing with fluoride toothpaste is the most beneficial behaviour for children to prevent tooth decay, boost their self-confidence and prevent the expenses that tooth decay can cause,” he explained.

Mr Ata stated that the Close Up Day and Night Campaign would be embarked on in about 1,500 schools country-wide, adding that Close Up would also work hand in hand with the Ghana Dental Association (GDA), the Ghana Education Service (GES) and the media to educate the general public on the importance of keeping healthy teeth.

He explained that the company’s focus would be more on children in first-cycle schools, adding, “Our aim is to engage the kids at an early age in order to build this habit as part of their daily routine.”

In the course of the academic year, he said, Unilever teams would visit some selected schools within the country to educate the pupils on the correct way of brushing the teeth.

During the launch, a video on the campaign revolving around two characters, Max and Oliver, was shown. In the video, a father and his son, Max and Oliver, share tips and tricks on how to make brushing an enjoyable act instead of a boring one.

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